Have you seen the shiny new enjin.io? In our latest ecosystem update, Enjin COO Caleb Applegate, CGO Ilija Rolovic, and VP of Comms Bryana Kortendick gave a preview of the new site which launched this week.
Read on for the recap.
A website is the window into a company's soul.
This week, we were proud to introduce our newly designed website, a project that has been months in the making.
Our goal for the new site is simple in nature: to better communicate who we are, what we do, and what it all means for you—whether you're an individual creator or collector, a business, or a developer.
We've been in NFTs and gaming for awhile, and we've built an entire ecosystem of unique products to support our work in these spaces. But as our ecosystem expands with new features and products, the way it all works together as a whole to support different use cases in unique ways has proven a challenge to effectively communicate.
This new site is our effort to tackle that challenge and make information about our products and tech not just easy to find and navigate, but more importantly, easy to understand.
"A lot of the audience is still wondering: what's an NFT, and what's its utility? Is it just a digital JPEG, or can you actually interact with it?"
We've designed the website with the user in mind, with clearer communication about our tech stack, and more information about the exciting world of NFTs.
With products that work as both standalone and fully integrated experiences, users interact with our ecosystem in very different ways.
You might have downloaded the Enjin Wallet because you use it to store your Bitcoin, while a developer uses the same app to link up to their game's blockchain project and approve transactions.
With this in mind, we've broken down the user journey into three audiences:
"You don't have to know anything about this technology, all you need to know how to do is to scan a QR code."
We wanted to allow anyone and everyone to get involved in the NFT space, regardless of technical know-how or background.
Upon loading the site, you'll notice a QR code front and center, and it's packed full of NFTs!
Thanks to our Beam technology, claiming your collectible is a breeze—all you need is a smartphone or the Enjin Wallet app to scan the QR.
The Enjin Wallet is a common theme you'll see throughout the site. It's your portal to the metaverse.
Beyond collecting free NFTs via QR codes, the app has touch points across our entire product ecosystem, serving as a multi-purpose tool for each user.
Players can use the app to link up to NFT apps and explore play-to-earn games. Crypto users can safely store their tokens and interact with DeFi applications and DEXs via the DApp browser. NFT traders can sell items on the integrated marketplace, while developers and business use the app to link up to their blockchain projects.
We want to share the excitement of NFTs with everyone, and make your experience with the technology seamless, no matter how or when you get involved.
Whether you're looking to explore the idea of NFTs for your business, you're in search of the next big play-to-earn game, or you're seeking inspiration to build your own—we're dedicated to the art of communicating how Enjin can support your goals.
Blockchain is a quickly evolving space with much to learn, and it's easy to dive in, only to emerge with even more questions than when you began. It's our goal to simplify and demystify the tech, and so you can have fun with it.
We hope you love the site as much as we do. Drop us a line and let us know what you think!
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