Gracone Inc., led by prominent Japanese blockchain entrepreneur Miss Bitcoin, has announced a partnership with Enjin to launch Japan’s first non-fungible token (NFT) charity project through Kizuna. The initiative’s first campaign will use tokenized art created by Japanese celebrities to raise funds for DxP, an Osaka-based nonprofit providing aid to teenagers facing challenges during the COVID-19 pandemic. Kizuna aims to raise over 2,000,000 JPY (US$20,000) through the sale of NFTs issued via the Enjin Platform, with participating celebrities to be announced in the coming weeks.
“Japan has a concept called ‘Sanpo Yoshi’ (three-way satisfaction): good for the seller, good for the buyer, and good for society. This concept describes our NFT charity project perfectly,” said Mai Fujimoto (Miss Bitcoin), Founder of Gracone. “When fans purchase NFTs drawn by artists and celebrities, they can not only enjoy the art, but also directly contribute to those in need. I believe this NFT campaign will bring joy to many people, and I’d like to thank the Enjin team and artists who have agreed to join the initiative.”
NFTs gained significant traction in the charity context during 2020, with artists, games, and projects like Cryptograph raising hundreds of thousands of dollars for a variety of causes, such as the COVID-19 pandemic, Australian wildfires, climate change, and poverty. Gracone aims to bring a similar philanthropic movement to Japan, partnering with Japanese celebrities to create and sell charity NFTs through their website.
“Art tokenization is another great example of how blockchain can automate the sale and fulfillment of high-value assets. While traditional art can take years to sell, it can be minted, listed, sold, and distributed within minutes via the blockchain,” said Maxim Blagov, Enjin CEO. “Mai is an exceptional creator who is well-respected in the Japanese market. We believe her Kizuna initiative will demonstrate blockchain’s ability to democratize the business side of art, while making a difference in the lives of young people in need.”
“Because of COVID-19, many students are facing isolation and financial struggles. At DxP, we provide a free chat-based consultation program for over 3,000 truant or dropped-out students, as well as food and financial support,” said Noriaki Imai, Founder of DxP. “This is my first time being involved in an NFT program. I strongly believe in the potential of cryptocurrency to change people’s lives, and I feel very honored for DxP to be part of this initiative and benefit from the application of blockchain technology.”
Gracone’s Kizuna platform aims to educate people about the potential of blockchain and NFTs for mainstream uses, particularly in the charity context. Unlike cash-based donations, data for blockchain-based contributions is digitally recorded on the immutable blockchain, which provides enhanced transparency, efficiency, and verifiable proof of donation.
Kizuna has indicated plans to explore further opportunities for using NFTs to respond to critical issues such as the global pandemic, poverty, and environmental conservation. The team also plans to launch additional blockchain charity services in the future, allowing organizations to provide benefits and incentives to donors based on contribution data.