Enjin Gradient Hero
Blockchain Gaming
February 12, 2021

Gray Market Trading

About gray market trading and how you can regulate it with the Enjin Platform.

Written by
Pen Icon

Gray market trading refers to the practice of re-selling in-game assets (e.g., items, skins, vehicles) on third-party marketplaces that are not owned or controlled by game developers. Because gray market sellers often sell items for a fraction of the cost compared to in-game stores, players will often purchase from them regardless of the long-term cost to the game.

Gray market trading can result in a loss of up to 40% of a developer's total revenue.

The Enjin Platform enables you to regulate or eliminate gray market trading, recapture lost profits, and monetize trading by implementing blockchain-enforced trading fees.

Using bound tokens (items locked to a specific user address) and whitelists, you can define specific channels and locations where trade is allowed. For example, you may encourage users to trade through a network of approved marketplaces and block trade from occurring elsewhere, while also implementing trading fees on all transactions that take place in those approved marketplaces.

Enjin Gradient Prefooter

Submit a Ticket

Drop us a message and we will get back to you in on time.

Contact SupportEnjin IconHemisphere Icon Pyramyd Icon Pyramid IconTorus Icon
Download the Enjin Wallet
Google Play Logo App Store Logo
Join the movement to decentralize the Metaverse
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.