Enjin is one of the world’s largest blockchain projects, one of the first metaverse/non-fungible token (NFT) projects, and one of the first NFT-gaming ecosystems. Enjin CTO Witek Radomski authored the ERC-1155 NFT standard. Before pivoting to blockchain in 2017, Enjin was an established gaming services software company with about 21 million users. Today, Enjin is a global, remote-only team of futurists and dreamers who aim to drive NFT mass adoption and build the next layer of the internet.
Enjin is looking for a Head of Marketing to drive Enjin’s evolution from a leader in blockchain technology into a global brand intertwined with everyday life.
What You'll Do
Drive Enjin’s marketing strategy and translate its broad strategy into specific brand, content, comms, growth, digital, and social media initiatives.
Consolidate Enjin’s brand strategy and flesh out the company voice and target user personas.
Build Enjin’s brand awareness generally and across targeted user segments.
Consolidate Enjin’s content (including long form and video), comms and thought leadership strategies, and build Enjin’s user narrative.
Implement delivery of Enjin’s brand strategy across various social media and other channels.
Drive growth strategies (paid and organic) and build marketing funnels across various channels for Enjin apps and blockchain ecosystems where Enjin contributes.
Consolidate Enjin’s marketing analytics strategies and push data-driven strategies.
Coordinate with the Chief Operating Officer and various product and development teams.
Work with the Chief Legal Officer to ensure regulatory compliance across all marketing content.
Work with the Chief Financial Officer to determine appropriate marketing budgets, and to measure the performance of various marketing strategies and teams.
Work with company leadership to build overall company strategy.
Build and mentor a world class blockchain marketing team.
Who You Are
Educated with a bachelor's degree from a leading university in your country with strong English written and oral communication.
At least 8 years experience in marketing with experience across various marketing skillsets, preferably within the blockchain, gaming and/or related tech industries.
Must have previous experience with and deep understanding of Web3, NFTs and blockchain technologies, preferably with Substrate blockchains.
Hands-on experience with key marketing software such as analytics, automation and CRM software.
A proven leader who has built, led and inspired teams (in remote environment is a bonus).
Strong judgement with teams, budgets, and strategic planning.
Able to work under pressure in a fast-paced/rapidly changing environment.
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