Atari Pluriform

The Metaverse, an immersive digital universe, is the future of human interaction. Serving as a trustless bridge between the physical and digital worlds, blockchain technology plays a critical role in this evolution.

Enjin has formed strategic partnerships with Atari and other game-changing companies—The Fabricant, eBallR Games, and DressX—to pioneer blockchain-based digital fashion within the metaverse.

The Fabricant, a digital-only fashion house, collaborated with Atari to create the "Atari Pluriform Collection," a unique blockchain-based haute couture line. This collection, supported by Enjin's technology, allows users to own and wear exclusive garments across various Enjin-powered projects, including eBallR Games and The Six Dragons.

eBallR Games, a sports-focused platform, is launching a digital avatar companion app that integrates Wolf3d's technology, enabling users to turn selfies into avatars for use across the eBallR multiverse and other platforms.

Digital Fashion in the Metaverse

The Fabricant: Digital-Only Fashion

The Fabricant is a pioneer as a digital-only fashion house. Nothing they produce will ever see physical existence, and they have worked with such brands as Puma, Adidas, Tommy Hilfiger, and AAPE.

In the blockchain space, they are recognized for creating the world’s first blockchain dress, ‘Iridescence,’ which sold for $9,500 at auction in May 2019.

Now, The Fabricant are excited to enhance the proven authenticity and scarcity that blockchain provides by adding utility across digital realms and avatars, powered by Enjin’s products and partner ecosystem.

The Atari Pluriform Collection

Atari needs no introduction as a household name from the video games industry.

It is the Atari brand, history, and IP that has served as The Fabricant’s inspiration, along with the world of soccer represented by eBallR Games.

As a core influence at the beginning of gaming civilization it is fitting that Atari should be involved in the next chapter of virtual worlds, and the results are stunning.

Amber Jae Slooten, Co-Founder and Creative Director of The Fabricant, describes this collection:

“The Fabricant’s design philosophy advocates for gender diversity and inclusion in the digital fashion space, where we can transcend the limitations of the physical world. It’s an incredible creative opportunity for us to take that sensibility into the e-sports and gaming environment, to reimagine the very notion of a soccer kit in collaboration with an iconic brand like Atari. What better platform and audience to bring a broader range of self-expression than one where you can endlessly shift identities through gameplay?”

She continues:

“In the real world, soccer is played by multiple cultures whose sports garments lie outside what we’ve come to be familiar with from a Western perspective. These are the reference points we’ve drawn on for the line we’ve created. They are digital sports garments that defy the current cultural expectation, to be worn by anyone, regardless of gender expression, and which introduce the idea of a ‘pluriform’, a uniform silhouette that’s suitable for everyone, everywhere.”

Utility - but Make It Fashion

The ‘Pluriform’ Collection represents the highest craftsmanship of digital art, combined with the utility of the most interactive virtual goods.

The utility comes from being able to carry these items, using the ‘digital backpack’ of your Enjin Wallet, across different Enjin-powered projects.

This includes eBallR Games who, in advance of Kick Off Evolution’s 2021 launch, are launching their digital avatar companion app in 2020!

Using the technology provided by Wolf3d, the eBallR app will allow you to turn a selfie into a digital avatar for use across eBallR’s sports multiverse and beyond.

Dressing your avatar in unique blockchain fashion assets, you can film and interact with the digital you in AR and upload the content across social media.

For fashion to work across the Metaverse, from 2D to photo-real spaces, the original assets must be of the highest quality.

That is guaranteed by the skill and design of The Fabricant but to prove the full range of application DressX are also supporting these digital garments, providing the service of ‘digitally tailoring’ these assets onto real-life photos.

In addition to eBallR, the Pluriform Collection will also be supported in Enjin Adopter projects like MyMetaverse’s Minecraft server and open-world fantasy RPG The Six Dragons, launching on PS5 in 2021.