In the world of blockchain and digital assets, Enjin is a name that has gained significant recognition over the years. We have been continuously working to revolutionize the way digital assets are created, distributed, and managed.
One such innovation is Enjin Beam, which allows for the distribution of digital assets through QR codes. Combined with geofencing, Enjin Beam provides an unparalleled opportunity for businesses to create innovative promotional campaigns and events. In this article, we will explore Enjin Beam and Geofencing and the possibilities they offer.
Enjin Beam is a feature that enables the distribution of digital assets through QR codes. The Enjin Wallet app allows users to scan these codes and receive the corresponding digital asset. Enjin Beam is built on the Ethereum and Efinity blockchain, ensuring that the digital assets are secure, transparent, and decentralized.
The possibilities with Enjin Beam are endless. Businesses can create digital assets, such as tokens, NFTs, or even discount coupons, and distribute them through QR codes. For example, a clothing brand can create a limited edition NFT, and distribute it through QR codes to customers who visit their store. This creates a sense of exclusivity and can drive foot traffic to the store.
Enjin Beam also enables businesses to gamify their promotional campaigns. AstraBaby, a company that specializes in baby products, has been using Enjin Beam to distribute NFTs via QR codes in their products. They have created a program that packages scratch cards with their products, and each scratch card has a QR code that beams a special NFT into the customer’s phone wallet.
This has been a great way for them to engage with their customers and offer them a unique and rewarding experience.
Geofencing is a location-based technology that enables businesses to target their promotions to specific locations. Enjin allows businesses to set up virtual boundaries around specific countries. When a user enters or exits these boundaries, they receive a push notification on their phone.
Combined with Enjin Beam, geofencing provides an unprecedented opportunity for businesses to create targeted promotional campaigns. For example, a restaurant chain could use Enjin’s geofencing feature to distribute special offers to customers within a specific country, such as a free appetizer or dessert. When customers enter or exit the geofence, they would receive a push notification encouraging them to visit the restaurant and redeem the offer.
This is particularly useful for international travelers, who may not have a lot of time to explore the country’s food options but are looking for a convenient and memorable dining experience. By targeting time-strapped travelers through Enjin’s geofencing feature, restaurants can provide a unique and localized dining experience that travelers may not have access to elsewhere.
This could result in positive reviews and word-of-mouth recommendations that could attract more customers to the restaurant chain.
Currently, the feature does not allow for more precise geofencing, such as setting up virtual boundaries around cities, towns, or specific landmarks, but features to allow this are currently in the works.
Enjin Beam and Geofencing provide businesses with a powerful combination that can be used to create innovative and engaging promotional campaigns. By creating digital assets and distributing them through QR codes, businesses can create a sense of exclusivity and drive foot traffic to their physical locations.
By using geofencing, businesses can target their promotions to specific countries while targeting specific demographics, ensuring that their campaigns are effective.
Enjin Beam and geofencing represent a significant innovation in the world of digital assets and blockchain technology. By combining Enjin Beam’s ability to distribute digital assets through QR codes and geofencing’s ability to target specific countries and demographics, businesses can create innovative and engaging promotional campaigns.
The possibilities with Enjin Beam and geofencing are endless, and we can expect to see more businesses utilizing this technology in the future.